True Tech Innovation or Passing Fad?
A Word to the Wise When Investing in Technology
In the show technology field, investing in the latest audio, video and lighting innovations is part of the business. When it comes to planning their event, today’s clients expect rental and staging companies to offer an increasingly wide array of the most advanced high-tech equipment. Make no mistake; it is often to our competitive advantage to be a pioneer in adopting new technology. But with so many cutting-edge products sharing the limelight on the trade show floor, how do industry leaders distinguish today’s winning technology from tomorrow’s obsolete fad? […]