True Value of the Customer Experience
Recognizing and measuring great service and its impact on the show process
Today, the live events industry is booming with technological advancements. The digital age has produced an era with new innovations continually emerging, transforming live events into a range of new interactive and immersive experiences for the audience. Technology gives us immediate access to news and information, and we can interact with each other nearly instantaneously through various communication tools. While this influx of technology allows us to work more efficiently and deliver faster results, it has also changed expectations. People want everything bigger, quicker and cheaper, and this expectation can come at the cost of providing a great customer experience. […]