The Comfort Zone
What is the Catalyst for Change When Using Legacy Technology Providers?
Many events take place year after year using the same technical providers and crew. A successful show can often lead to the show producer developing a trusted relationship with the technology provider, and a certain comfort level is established. As a result, the same team will often end up in the fortunate position of supporting that show every year. There are benefits to having that level of trust and familiarity with your team. There is less risk involved supporting an event with a time-tested crew, technology, and staging approach that has proven to be successful in the past. Given that, why would a show producer ever change staging providers? What is the catalyst for a change? […]