Value in Competition
Impact of Commoditizing Audiovisual Services on the Live Event Industry
Today, a new pricing trend is emerging in the live events industry within an environment of consolidation and dwindling competition. When bidding on a show, some companies are turning to offering below market pricing, willing to take on a project at a low margin in order to win the business. A model of this nature, leading with price, is simply not sustainable over the long term to support an industry historically driven by service, and providing quality equipment and talented people for live events. Equipment providers that treat audiovisual as a commodity should be considered a red flag for event producers when working through the bidding process. […]