Unsung Heroes

Understanding the True Value of Technical Directors to Ensuring a Successful Event

Live events come together in many ways. Some firms bring in their own internal teams, while others employ a professional known as the technical director to facilitate the process. Essentially, the job of a technical director (TD) is to make a show run efficiently. From beginning to end, the TD plays a pivotal role in ensuring the event is executed not only successfully, but also in the most efficient way for the client. The benefit of a TD can sometimes be undervalued because it can take solving a problem for their role to be recognized, when the true value of what they do is minimizing any issues on show site. But, whether an event goes off exactly as planned, or experiences challenges, a good TD is well worth […]